Cost guide
How much does atrade show booth cost?
Booth budgets are quoted line by line, but they cluster in predictable bands by footprint. Here are the ranges most projects land in, what sits inside them, and the show-service fees that are billed separately.
In short
A trade show booth typically costs $5,000–$15,000 for a 10×10 or 10×20 inline, $15,000–$50,000 for a 20×20 to 20×40 island, and $50,000–$200,000+ for large or double-deck exhibits. Those figures cover design, fabrication, graphics and installation. Show services — drayage, electrical, rigging and venue labor — are billed separately by the organizer.
What drives the price
Four things move a booth budget more than anything else: footprint, how much of the structure is custom-built versus modular or rented, the level of technology (LED walls, interactive demos, lighting), and whether the booth is designed to be reused across several shows.
A 20×20 island with a hanging sign, two demo stations and a storage closet sits in a very different band from a 20×20 with a double-deck meeting room and a full LED wall — even though the floor space is identical.
What is usually included in a booth quote
Our quotes cover design and 3D visualization, engineering and shop drawings, fabrication, graphic production, integrated lighting, standard furniture and flooring, freight to the show, installation and dismantle, and storage between shows where agreed.
What is billed separately by the show
Exhibitors are often surprised by show services, which are ordered through the organizer or venue rather than the booth builder: drayage (material handling), electrical service and connections, rigging for hanging signs, venue or union labor charges, internet, cleaning and booth staffing.
These can add a meaningful percentage on top of the booth itself, so we plan for them with you from the first brief instead of discovering them in show week.
Typical booth cost by size
| Footprint | Type | Typical investment | Usually includes |
|---|---|---|---|
| 10×10 ft (100 sq ft) | Inline | $5,000 – $15,000 | Back wall, counter, graphics, install |
| 10×20 ft (200 sq ft) | Inline | $5,000 – $15,000 | Feature wall, 2 demo points, storage |
| 20×20 ft (400 sq ft) | Island | $15,000 – $50,000 | Open on 4 sides, hanging sign, demos |
| 20×30 ft (600 sq ft) | Island | $15,000 – $50,000 | Demo zone, meeting nook, LED wall |
| 20×40 ft (800 sq ft) | Island | $15,000 – $50,000 | Showcase, enclosed meeting room, lounge |
| 30×30 ft and up | Island / double-deck | $50,000 – $200,000+ | Custom architecture, second level, VIP space |
Design, fabrication, graphics, freight and installation. Show services are extra — see below.
Booth cost vs show-service cost
| Cost | Who you pay | When it is set |
|---|---|---|
| Design & 3D concepts | Booth builder | At the brief |
| Fabrication & graphics | Booth builder | After design approval |
| Freight & storage | Booth builder | Before advance-warehouse deadline |
| Installation & dismantle | Booth builder | Show week |
| Drayage (material handling) | Show organizer | Priced per 100 lb, ordered early |
| Electrical & rigging | Venue / organizer | Discount deadline before show |
| Venue or union labor | Venue / organizer | By city and venue rules |
Projects
Booths acrossevery budget band
How it works
Brief to boothin four moves
One project lead from first call to final crate. No hand-offs between a design agency, a fabricator and an I&D crew.
- Week 001
Brief
A 30-minute call about goals, footprint, budget and show rules. We read the exhibitor manual so you don’t have to.
- Days 5–702
Concept & 3D
Photoreal renders of your booth on the actual floor plan, with a line-item estimate. Revise until it’s right.
- Weeks 3–1003
Engineer & Build
Shop drawings, fabrication, graphics and AV. Critical parts are pre-assembled in our workshop before anything ships.
- Show week04
Install & Support
Our crew installs, a project lead stays on-site through opening, and we dismantle, repack and store after close.
Questions
Good toknow
A 10×10 inline booth typically costs $5,000 to $15,000 including design, graphics, fabrication and installation. The range depends on how much of the structure is custom-built versus modular, and on lighting and AV.
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